Lamar Advertising is proud to announce the statewide launch of our Out of Home campaign, “Doing our Part for Colorado”. Our campaign includes localized messages across the communities we serve in Colorado, reaching Pueblo, Colorado Springs, Denver, Boulder, Longmont, Loveland, Greeley and Fort Collins.
We believe delivering Out of Home messages that connect businesses, consumers and our communities will serve the recovery and growth across our state.
We’ve partnered our messaging with the statewide efforts of Governor Polis’ #DoingMyPartCO & HelpColoradoNow.org, to further generate awareness and drive our audiences to the resources connected to this campaign.
Lamar Advertising has placed localized creatives across our product inventory statewide, including billboards, posters, bus benches, kiosks and our (LDD) Lamar Digital Display network. We continue to partner with our local communities and we are utilizing this network to share daily updates across our advertising platform.
We are driven to unify and support the communities we are proud to serve across this great state. Lamar Advertising is excited to be “Doing Our Part for Colorado”.
As COVID-19 continues to impact us all, companies of all sizes and across so many industries are working hard to navigate these uncertain times and meet the needs of their customers.
Maintaining advertising and marketing activities is important for businesses during challenging times. In many cases, Out of Home advertising is helping them do just that. Businesses are using billboards to promote hours of operations, highlight new delivery services or simply to stay connected with their audiences with messages of encouragement, resilience and support. Click here for creative inspiration.
Lamar has always believed in giving back to the community, during both good and challenging times like these. We are using our digital billboard network to remind the public about the importance of social distancing. We are also using our network to recognize the heroic efforts of all those helping us overcome this crisis, including healthcare workers, first responders, grocery store employees, delivery truck drivers and more. We intend to do whatever we can to help our communities get through this difficult time together.
As stay-at-home orders begin to lift and restrictions ease, we can monitor daily increases in population movement.
Real-time insights into travel activity are now available from Geopath, the Out of Home industry’s independent ratings organization. Geopath’s Real-Time Travel Activity Dashboard captures distance traveled and changing trends in movement by market, updated daily.
For more information about the data and the methodology, please click here.
It’s time for a Rockstar Reboot! In challenging times, it can be overwhelming to reevaluate your business, modify your course of action, and move forward, but experienced Colorado marketing firm WildRock PR & Marketing can help! Right now, they are offering affordable, rock-solid packages designed specifically to reboot your business like a Rockstar following COVID-19.
Lamar is displaying artwork with #ThankYouNurses on digital billboards to show its gratitude and appreciation for the incredible work of our nation’s nurses.
Lamar is supplying vinyl billboard material to Louisiana State University for conversion into personal protective equipment (PPE) for use by healthcare workers caring for COVID-19 patients at medical facilities across Louisiana. LSU is currently producing 1,000 gowns per day using Lamar material.