For automotive dealers, Out of Home (OOH) advertising is a great way to reach car buyers and boost the effectiveness of existing digital and mobile marketing campaigns.
Out of Home (OOH) ads are seen every day by millions of people as they are out and about. In a recent study, 4 out of 5 consumers in the market for a new vehicle said they had noticed an OOH ad within the previous 30 days. The latest digital capabilities allow dealers to showcase data-triggered content to make their brand messages even more timely, relevant and noticeable.
Today, automotive dealers allocate significant marketing dollars towards digital and search. Billboards can dramatically extend the value of these expenditures in extraordinary ways, increasing the reach of mobile campaigns by 316%, search activity by 40% and delivering a 56% improvement in click-through rates.
Lamar's digital billboards allow you to change your message based on the time of day, weather, traffic or other conditions instantaneously. Update your messages throughout the course of a day, with no production cost.
Complete the form to get in touch and learn more about how billboard advertising can give your auto dealership a boost today!
Lamar Advertising to Showcase Latest Digital Out of Home Capabilities for Automotive Dealers at NADA Show 2020
Lamar Advertising Company (Nasdaq: LAMR), one of the largest Out of Home media (OOH) companies in the world, will showcase its range of digital out of home (OOH) capabilities at NADA Show 2020, one of the largest gathering of automotive dealers and technology providers taking place in Las Vegas from February 14-17, 2020. Visitors to the company’s exhibition booth (#1412C) will learn about the company’s latest OOH technology and how Lamar’s digital and audience targeting capabilities can help automotive dealerships stand out in a highly competitive environment.
Lamar offers automotive advertisers the opportunity to reach, connect and engage with target audiences using a variety billboard, transit and airport advertising formats. Leveraging a wide range of digital capabilities, data, automation and advanced measurement capabilities, Lamar helps automotive dealers leverage the power of OOH to enhance brand awareness and accelerate growth.
Throughout the show, Lamar will have special offers for new customers who sign on for a campaign, giveaways and will host Happy Hour at its booth on Saturday, February 15 and Sunday, February 16 at 3 PM.
To schedule an appointment with a Lamar representative at NADA 2020, please complete the form above.