For automotive dealers, Out of Home (OOH) advertising is a great way to reach car buyers and boost the effectiveness of existing digital and mobile marketing campaigns.
Out of Home (OOH) ads are seen every day by millions of people as they are out and about. In a recent study, 4 out of 5 consumers in the market for a new vehicle said they had noticed an OOH ad within the previous 30 days. The latest digital capabilities allow dealers to showcase data-triggered content to make their brand messages even more timely, relevant and noticeable.
Today, automotive dealers allocate significant marketing dollars towards digital and search. Billboards can dramatically extend the value of these expenditures in extraordinary ways, increasing the reach of mobile campaigns by 340%, search activity by 41% and delivering a 56% improvement in click-through rates.
Lamar's digital billboards allow you to change your message based on the time of day, weather, traffic or other conditions instantaneously. Update your messages throughout the course of a day, with no production cost.
Complete the form to get in touch and learn more about how billboard advertising can give your auto dealership a boost today!