Here at Lamar, we are always appreciative of your business and the opportunity to be your partner – never more so than during these past two months.
Throughout this challenging time, we have stayed focused and committed to helping our clients and advertising partners. Now, as the country begins to reopen, we are ready and equipped to help you leverage the power of Out of Home to relaunch and recharge your marketing and brand awareness activities.
The tools and technology in which we have invested enable any one of our Account Executives to serve you remotely and connect with you wherever you might be. They remain ready to be of service to you as you relaunch your marketing strategy.
Lamar is committed to helping you keep your business moving forward. Please continue to stay safe and healthy as we embark on this next chapter.
Real-time insights into travel activity are available from Geopath, the Out of Home industry’s independent ratings organization. Geopath’s Real-Time Travel Activity Dashboard captures distance traveled and changing trends in movement by market, updated daily.
Geopath data indicates that Americans are traveling greater distances with each passing week. In fact, this week marks the sixth consecutive week of growth in average total miles traveled per day – an increase of 44% since April 6.
For more information about the data and the methodology, please click here.
As your business prepares to relaunch, Lamar is here to help you with new creative concepts to keep your messaging relevant and your target audience informed. Many businesses are using billboards to celebrate their reopening, promote hours of operations, highlight new services, connect with their community and more. Click here for creative inspiration.
Lamar has always believed in giving back to the community, during both good and challenging times. During recent months, we have used our digital billboard network for a wide range of valuable purposes, from disseminating important updates and advisories from authorities and health officials to recognizing the heroic efforts of those on the front lines. As we enter this next phase, we intend to continue doing whatever we can to help our communities recover and relaunch.
As the U.S. begins to open back up and consumers spend more time on the road, billboards may become more valuable than ever.
Lamar is continuing its effort to supply vinyl billboard material to Louisiana State University for conversion into PPE for use by healthcare workers caring for COVID-19 patients at medical facilities across Louisiana. LSU is currently producing 1,000 gowns per day using Lamar material.
Read the press release »
Watch the segment on Fox News »