Here at Lamar, we are always appreciative of your business and the opportunity to be your partner – never more so than during these recent months.
Throughout this challenging time, we have stayed focused on and committed to helping our clients and advertising partners. As the country continues to reopen and traffic returns to normal levels, we are helping brands leverage the power of Out of Home to relaunch and recharge marketing and brand awareness activities, using real-time data to engage target audiences as new travel patterns and habits emerge.
No matter where you are in the country, and no matter what phase of reopening you may be in, our Account Executives have the tools and technology to connect with you and help you execute your marketing strategy using our Out of Home network.
Lamar is committed to helping you keep your business moving forward. Please continue to stay safe and healthy as we embark on this next chapter.
Real-time insights into travel activity are available from Geopath, the Out of Home industry’s independent ratings organization. Geopath’s Real-Time Travel Activity Dashboard captures distance traveled and changing trends in movement by market, updated daily.
For more information about the data and the methodology, please click here.
As businesses continue to reopen and adapt to the new realities of today, Lamar is here to help you with new creative concepts to keep your messaging relevant and your target audience informed. Many businesses use billboards to celebrate their reopening, promote hours of operations, highlight new services, connect with their community and more. Many brands are using our Out of Home inventory to reach the 700 million Americans expected to travel this summer by car. You can too. Click here for creative inspiration.
Lamar has always believed in giving back to the community, during both good and challenging times. During recent months, we have used our digital billboard network for a wide range of valuable purposes, from disseminating important updates and advisories from authorities and health officials to recognizing the heroic efforts of those on the front lines. We intend to continue doing whatever we can to help our communities recover and relaunch.
Source: American Automobile Association
As the U.S. begins to open back up and consumers spend more time on the road, billboards may become more valuable than ever.
Lamar is continuing its effort to supply vinyl billboard material to Louisiana State University for conversion into PPE for use by healthcare workers caring for COVID-19 patients at medical facilities across Louisiana. LSU is currently producing 1,000 gowns per day using Lamar material.
Read the press release »
Watch the segment on Fox News »