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90% of US travelers have noticed out of home (OOH) advertising in the past month.
85% of consumers who saw a billboard noticed the ad message.
81% of adults have noticed a billboard in the past month.
80% of consumers have noticed out of home (OOH) ads in the past week.
74% who visited a business after seeing a directional out of home ad made a purchase.
66% of smartphone users took some type of action on their device after seeing an out of home ad.
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55% of adults have noticed a digital billboard in the past month.
More than 40% searched for a brand online after seeing an out of home ad.
20% of those who saw a directional out of home ad immediately visited the advertised business.
All statistics from the 2019 Nielsen Out of Home Advertising Study.