According to Scarborough, over 600,000 people in the Oklahoma and Texas DMAs plan to visit a ski resort in the next 12 months. A billboard advertising campaign from Lamar can ensure that your resort is top-of-mind when the time comes to select a skiing and snowboarding destination.
Billboard advertising has long been a proven and highly effective medium for ski resorts seeking to fill their lifts and attract skiers, snowboarders and winter sports enthusiasts across the country. With Lamar Advertising’s full range of digital capabilities, resorts can greatly enhance the effectiveness of your outdoor campaigns, reaching and engaging target audiences in a more meaningful, memorable and impactful way. Contact Lamar today to design and execute a digital outdoor campaign that will fill your lifts this Spring Break.
You can leverage Lamar’s digital network to deliver customized messages to prospective visitors triggered by any number of variables such as current weather, real-time mountain conditions, snow levels, trail availability, discount pricing promotions and more. By displaying relevant and timely content, you can keep your ski resort relevant and top-of-mind, boosting lift ticket sales and encouraging people from across the country to take action and secure space at your resort.
Lamar’s full range of digital billboard capabilities can help you effectively connect with audiences with relevant and usable content that ultimately raises awareness of your resort and generates more business during this crucial time of year. Contact Lamar today to get started!