The Sturgis Motorcycle Rally is one of the largest events in South Dakota. The rally draws in over 730,000 attendees each August. As the name suggests, the rally features a variety of motorcycle riding opportunities. However the really also features concerts from country and rock legends like Kid Rock, Eric Church, Trace Adkins, and Lynyrd Skynyrd. The rally also hosts competitions, such as the Burger Battle and the Beard and Mustache Contest, to entertain attendees throughout the 10 day experience.
2 Digital Billboards
3 Static Billboards
1,247,020 4-Week Impressions (Adult 18+)
725,275 4-Week Mobile Impressions (Adult 18+)
Per 4 weeks. Production not included. Contact your Lamar representative for more information.
Get the Packageof motorcycle owners use a DVR or streaming service, avoiding traditional television advertisements
of motorcycle owners have not read a newspaper in the last 7 days, avoiding traditional print advertisements
of motorcycle owners listen to online music, avoiding traditional radio advertisements
Motorcycle owners are 44% more likely than the average American to have driven 500+ miles in the last 7 days, making them more likely to have higher exposure to OOH
